The Peʻahi surf break on Maui’s north shore, most commonly known as “Jaws,” is renowned for its monster winter swells. When the conditions are right, the World Surf League (WSL) officials will call on the Jaws Big Wave event. They’re looking for swell producing storms that will create huge waves anytime between November 2019 and March 2020. How huge, you ask? The waves need to be 30 to 60 feet high!
On Oct. 30, A&B employees attended the official opening ceremonies of the 2019/2020 Jaws Big Wave Championships. A&B owns the land and permits safe access and viewing opportunities for the surf competition. Instead of charging a site rental fee, A&B asks that WSL donate $12,500 to local charities in the Maui community. We have been donating the site rental fee to Maui charities since the JAWS event first started eight years ago, even when the event was previously run by Red Bull.
This year, A&B designated the nonprofit beneficiaries that the WSL’s donations would support. Mālama Maui Nui, Boys and Girls Clubs of Maui, Maui Interscholastic League Surfing Program, Imua Family Services and Lōkahi Pacific/Teens On Call each received $2,500 cash grants from the World Surf League.